Glycerin

Plant-based Glycerin

A plant-derived humectant that draws moisture into the skin and helps it stay there.

  • Draws moisture in: binds water and holds it in the upper layers of the skin.
  • Keeps hydration in place: helps reduce moisture loss, so skin stays comfortable for longer.
  • Plumper-looking skin: well-hydrated skin looks fuller and feels smoother.
INCI:

Glycerin

Derivation:

Other

Country of origin:

🇲🇽 Mexico

Name in Mexico:

Glicerina

Plant-based Glycerin

Why we use it

Glycerin is one of the best-researched humectants in skincare, and it does quiet, essential work. It attracts water and binds it in the upper layers of the skin, where it also occurs naturally as part of the skin's own moisturising factor. So it does not only add hydration; it helps your skin hold on to the water it already has, which supports a comfortable skin barrier. Glycerin also improves how a formulation feels and how evenly other ingredients spread and absorb, which is why you will find it near the top of most of our INCI lists. Ours is plant-derived, 100% natural and vegan, with a very low sensitisation risk, so it suits every skin type, including sensitive skin.

Suitable for

All skin types

Targets

Barrier Support, Dryness

Benefits

Hydrating

Studies

Our approach to ingredients

At Viva Maia, we create skincare that brings together the rich heritage of pre-Hispanic traditions and modern scientific insight. Our formulations are made with 100% natural ingredients, carefully chosen for their proven effectiveness and their respect for the environment. Inspired by Mexico’s extraordinary biodiversity, we work with potent, sustainably sourced botanicals. Many of these ingredients are cultivated by us and transformed in-house into extracts, powders, and oils, crafted with care and attention to quality.

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