Verena B. and Herbert H. founded the beauty brand Viva Maia together in 2021. The vision of Viva Maia: to establish Mexican naturopathy in the form of natural cosmetics in Europe and thus make the rich culture of Mexico accessible to more people. Herbert was born and raised in Mexico, his whole family still lives there. After graduating from high school, Verena was in Mexico for the first time, she fell in love with the country and its natural treasures. Today she is a beauty expert with her own social media channel and develops the unique Viva Maia formulations together with the Mexican manufacturer.