In 2021, a unique fusion of cultures and passions gave birth to Viva Maia, founded by Herbert, hailing from Mexico, and Verena, from Germany. Their shared vision was to introduce the richness of Mexican botanical heritage to the European skincare scene, blending traditional remedies with modern science.

Herbert's story begins in Mexico, where from a young age, he was surrounded by the country's rich biodiversity, learning about unique plants and traditional remedies. Moving to Germany at 24, he was struck by the absence of these natural treasures in European skincare. His heritage and knowledge became the cornerstone of Viva Maia, aiming to bring a piece of Mexican tradition across the ocean.

The brand took a significant leap forward in Q4 2022, launching its first line of cosmetic bars featuring exclusive Mexican ingredients like Tepezcohuite and Cempasúchil. The products were met with acclaim, setting the stage for Viva Maia's next big moment. In April 2023, their appearance on "Die Höhle der Löwen" catapulted the brand into the spotlight, earning praise and interest from all five investors. Since then, Viva Maia has continued to expand its product range, steadfast in its commitment to quality, sustainability, and the celebration of Mexican botanical wisdom.

Through their journey, Herbert and Verena have not only merged their cultures but also their dreams, creating a brand that stands as a testament to the power of natural beauty, the importance of heritage, and the unending pursuit of innovation.