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After AM/PM cleansing, press 2–3 drops of the Hydrating Toner into face and neck.
While skin is still damp, apply 2–3 drops of the Regenerating Serum and gently massage in. Extra tip: Don’t let the dropper touch your skin to keep it fresh and clean.
Next, apply Radiating Cream to deeply hydrate and deliver strong skin-barrier support.
In the morning, finish with Shielding Sunscreen as your last step to protect your barrier and keep skin comfortable all day.
Hydrating Toner - Aloe Vera & Tepezcohuite
→ INCI LIST
Aqua, Glycerin, Pentylene Glycol, Tocopherol, Calendula Officinalis Flower Extract, Mimosa Tenuiflora Bark Extract, Aloe Barbadensis Leaf Extract, Opuntia Ficus-Indica Fruit Extract, Cassia Angustifolia Seed Polysaccharide, Lavandula Angustifolia Flower Oil
→ COMMON NAME INGREDIENTS 🇬🇧
Water, Glycerin, Pentylene Glycol, Vitamin E, Calendula Flower Extract, Tepezcohuite Bark Extract, Aloe Vera Leaf Extract, Prickly Pear Fruit Extract, Hyaluronic Acid, Lavender Essential Oil
Regenerating Serum - Tepezcohuite & Nōchtli
→ INCI LIST
Aqua, Pentylene Glycol, Bougainvillea Glabra Flower Extract, Tocopherol, Cellulose Gum, Mimosa Tenuiflora Bark Extract, Glycerin, Opuntia Ficus-Indica Fruit Extract, Cassia Angustifolia Seed Polysaccharide, Lavandula Angustifolia Flower Oil
→ COMMON NAME INGREDIENTS 🇬🇧
Water, Pentylene Glycol, Bugambilia Flower Extract, Vitamin E, Cellulose, Tepezcohuite Bark Extract, Glycerin, Prickly Pear Fruit Extract, Hyaluronic Acid, Lavender Essential Oil
Radiating Cream - Jícama & Aloe Vera (Option Night, Day + Night)
INCI
Aqua, Aloe Barbadensis Leaf Extract, Pachyrhisus Erosus Root Extract, Persea Gratissima Oil, Glycerin, Butyrospermum Parkii Butter, Prunus Amygdalus Dulcis Oil, Cetyl Alcohol, Pentylene Glycol, Stearic Acid, Sesamum Indicum Seed Oil, Stearyl Alcohol, Ceteareth-20 (natural emulsifier), Tocopherol, Cananga Odorata Flower Oil
WHAT IT IS
Water, Aloe Vera Leaf Extract, Jícama Root Extract, Avocado Oil, Glycerin, Shea Butter, Almond Oil, Cetyl Alcohol, Pentylene Glycol, Stearic Acid, Sesame Seed Oil, Stearyl Alcohol, Ceteareth-20 (natural emulsifier), Vitamin E, Ylang Ylang Essential Oil
Shielding Sunscreen (Option Day, Day + Night)
INCI
Aqua, Caprylic/Capric Triglyceride, Zinc Oxide, Silica, Cetyl Lactate, Glycerin, C13-15 Alkane, Tamarindus Indica Extract, Pentylene Glycol, Polyhydroxystearic Acid, Xanthan Gum, Argania Spinosa Kernel Oil, Tocopheryl Acetate, Bisabolol, Curcuma Longa Root, Camellia Sinensis Leaf, Chamomilla Recutita Flower, Rosmarinus Officinalis Leaf, Ethyl Olivate, Ethyl Laurate, Ethyl Linoleate, Jojoba Esters, Oryza Sativa Bran Wax, Quercetin, Xanthophylls
WHAT IT IS
Water, Coconut Oil Derivative, Zinc Oxide, Silica, Skin Conditioning Agent, Glycerin, Squalane, Tamarind Extract, Natural conservative, Castor Oil Wax, Xanthan Gum, Argan Oil, VItamin E, Bisabolol, Turmeric, Green Tea Leaf, Chamomile, Rosemary, Olive Oil Derivative, Coconut Oil Derivative, Linseed Oil Derivative, Jojoba, Rice Wax, Quercetin, Natural Pigments
Visible results
Images show the skin of a participant before and after 6 weeks of using the Regenerating Serum. PRIMOS® 3D scanning revealed visibly smoother skin with a significant reduction in wrinkle depth and improved texture.
The improvement was observed in all participants and is statistically significant, confirming the serum’s effectiveness.
Dermatest® Study No.: ST-AT-2025-00061

Week 0

Week 6
Delivers cell regeneration + long-lasting hydration + strong skin barrier support
Directly extracted in Mexico under pure, controlled conditions for maximum effectiveness.
Suitable for all skin types – proven safe even for sensitive skin.
Lightweight. Fast-absorbing. Non-sticky.
Clinically proven effectiveness
Our Regenerating Serum was clinically tested for effectiveness by the independent institute Dermatest® (Study No. ST-AT-2025-00061).
Skin compatibility – 5-star seal for “excellent”
The product received the highest rating of “excellent” for skin compatibility, awarded by the independent institute Dermatest®.
PETA-approved & vegan
Our formulas are cruelty-free, 100% vegan, and certified by PETA.
Mexico’s beauty secret rediscovered

Hollywood star Salma Hayek has trusted the power of Tepezcohuite for years – a plant native to Mexico, traditionally used to regenerate skin after burns.
InStyle Germany, Natalie Kastelan, March 26, 2023
Presse
I use an ingredient called Tepezcohuite, which is used in Mexico for burn victims because it completely regenerates the skin.
Viva Maia at the Founders Show
During the popular startup show, the Viva Maia founders presented their vision and impressed every single investor.


The Nr. 1 bestseller to start





A two-step bestseller duo designed to visibly reduce the look of wrinkles and uneven skin tone, leaving skin looking smoother and more even. Ideal as your daily treatment step in any routine.
Find out more about our products.
Use the Hydrating Toner and Regenerating Serum after cleansing (AM/PM) to refine texture and support a smoother-looking complexion. Follow with Radiating Cream to seal in moisture and strengthen the skin barrier. In the morning, finish with Shielding Sunscreen as your last step to protect and lock in your routine.
If your skin is on the drier side, use Radiating Cream morning and evening. If you tend to be oilier, apply a smaller amount in the morning or use it only on drier areas like the cheeks and eye area.
Yes. Both products are formulated to work well with other serums and actives, including retinol, AHAs, or BHAs, while calming and supporting the skin.
The Hydrating Toner instantly hydrates and soothes, preparing the skin for better absorption of following products.
The Regenerating Serum is a concentrated treatment with Tepezcohuite and Nōchtli to support cell renewal and visibly refine skin texture.
Yes. Clinically tested by Dermatest®, rated “excellent” for skin compatibility on all skin types, including sensitive skin.
All Viva Maia formulas are 100% vegan, cruelty-free, and PETA-approved. Our active extracts are derived from Mexican botanicals, sustainably sourced where they naturally grow.