Proven results: Deeper hydration, visible glow.
Benefit
- Clinically proven to reduce wrinkle depth by 24.6 %
- Strengthens & protects the skin barrier
- Provides long-lasting hydration
- Helps skin retain up more moisture
- Calms visible redness & irritation
- Improves elasticity & smoothness
Application
After AM/PM cleanse with the Repairing Bar. press 2–3 drops of the Soothing Toner into face and neck.
While skin is still damp, apply 2–3 drops of the Regenerating Serum and gently massage in.
Finish with the Radiating Cream to lock in moisture, support the microbiome, and boost your natural glow.
Ingredients
Repairing Bar
Coconut Oil, Water, Natural Lye, Olive Oil, Freeze-Dried Avocado, Agave Stem Extract, Shea Butter, Cacao Butter, Vanilla Essential Oil. Learn More
Soothing Toner
Aqua, Pentylene Glycol, Glycerin, Gallic Rose Flower Extract, Vitamin E, Aloe Vera Leaf Extract, Calendula Flower Extract, Chamomile Flower Extract, Damask Rose Essential Oil. Learn More
Regenerating Serum
Aqua, Pentylene Glycol, Bougainvillea Glabra Flower Extract, Tocopherol, Cellulose Gum, Mimosa Tenuiflora Bark Extract, Glycerin, Opuntia Ficus-Indica Fruit Extract, Cassia Angustifolia Seed Polysaccharide, Lavandula Angustifolia Flower Oil. Learn More
Radiating Cream
Aqua, Aloe Barbadensis Leaf Extract, Pachyrhisus Erosus Root Extract, Persea Gratissima Oil, Glycerin, Butyrospermum Parkii Butter, Prunus Amygdalus Dulcis Oil, Cetyl Alcohol, Pentylene Glycol, Stearic Acid, Sesamum Indicum Seed Oil, Stearyl Alcohol, Ceteareth-20 (natural emulsifier), Tocopherol, Cananga Odorata Flower Oil. Learn More
Viva Maia Advent Calendar
Discover a new gift every day & get a free Gift Bag from €69.
Free Gift Bag
Get a embroidered cotton gift bag with every order from 69 €.
Bundle Savings
Get special discounts on our curated gift bundles.
Real Advent Magic
Every day a new surprise awaits you, making this Christmas truly special.
Gently cleanses, rebuilding your skin barrier.
Why it works: Dried avocado and cacao butter are rich in essential fatty acids that help reduce water loss and strengthen the lipid layer for smoother, more resilient skin.
Calms redness and restores the balance of your skin.
Why it works: Powered by rose, calendula, chamomile, and aloe vera — all known for their anti-inflammatory and antioxidant effects — it soothes irritation and reinforces the barrier against environmental stress.
Stimulates cell renewal and smooths fine lines.
Why it works: Clinically proven to reduce wrinkle depth by 24.6%, this serum with Tepezcohuite and Nōchtli boosts collagen production and hydration for visibly smoother skin.
Locks in hydration and strengthens the microbiome.
Why it works: Aloe vera and jicama extract deliver lasting moisture and prebiotic support, helping your skin retain up to 50× more hydration while keeping it soft and luminous all day.
Gently cleanses, rebuilding your skin barrier.
Why it works: Dried avocado and cacao butter are rich in essential fatty acids that help reduce water loss and strengthen the lipid layer for smoother, more resilient skin.
Calms redness and restores the balance of your skin.
Why it works: Powered by rose, calendula, chamomile, and aloe vera — all known for their anti-inflammatory and antioxidant effects — it soothes irritation and reinforces the barrier against environmental stress.
Stimulates cell renewal and smooths fine lines.
Why it works: Clinically proven to reduce wrinkle depth by 24.6%, this serum with Tepezcohuite and Nōchtli boosts collagen production and hydration for visibly smoother skin.
Locks in hydration and strengthens the microbiome.
Why it works: Aloe vera and jicama extract deliver lasting moisture and prebiotic support, helping your skin retain up to 50× more hydration while keeping it soft and luminous all day.
Video
VISIBLE RESULTS
Independent Clincal Study Results
Images show the skin of a participant before and after 6 weeks of using the Regenerating Serum. PRIMOS® 3D scanning revealed visibly smoother skin with a significant reduction in wrinkle depth and improved texture.
The improvement was observed in all participants and is statistically significant, confirming the serum’s effectiveness.
Dermatest® Study No.: ST-AT-2025-00061
Week 0
Week 6
INTENSIVE BARRIER CARE
Delivers visible regeneration + deep hydration + long-lasting barrier strength.
Directly extracted in Mexico under pure, controlled conditions for maximum effectiveness.
Suitable for all skin types – proven safe even for sensitive skin.
Lightweight. Fast-absorbing. Non-sticky.
Clinically proven effectiveness
Our Regenerating Serum was clinically tested for effectiveness by the independent institute Dermatest® (Study No. ST-AT-2025-00061).
Skin compatibility – 5-star seal for “excellent”
The product received the highest rating of “excellent” for skin compatibility, awarded by the independent institute Dermatest®.
PETA-approved & vegan
Our formulas are cruelty-free, 100% vegan, and certified by PETA.
Bestseller
Mexico's Skincare Secrets
The Ingredient Hollywood Can’t Stop Talking About
Hollywood star Salma Hayek has trusted the power of Tepezcohuite for years — a plant native to Mexico, traditionally used to regenerate skin after burns. Alongside it, her secret go-to is Mexican rose water, which she relies on to maintain a strong, healthy skin barrier and soothe irritation.
InStyle Germany, Natalie Kastelan, March 26, 2023
New Products
I use an ingredient called Tepezcohuite, which is used in Mexico for burn victims because it completely regenerates the skin.
Mexican Skincare Bestseller
Basic routine to begin your Mexican skincare journey. Includes AM and PM detoxing cleanses. Exfoliating bar for 2-3x weekly. Follow with toner, serum for refined, rejuvenated skin.
Viva Maia at the Founders Show
TV Spotlight
During the popular startup show, the Viva Maia founders presented their vision and impressed every single investor.
Barrier Protecting Routine
Find out more about our products.
Where does the Barrier Protecting Routine fit into my daily skincare ritual?
Use the routine morning and evening. Start with the Repairing Bar, follow with the Soothing Toner, apply the Regenerating Serum, and finish with the Radiating Cream to lock in hydration and strengthen your skin barrier.
Can I combine it with other active products or serums?
Yes. The Barrier Protecting Routine is designed to support and calm the skin, making it ideal to combine with actives like retinol, AHAs, or BHAs. It helps reduce irritation and rebuild your skin barrier when using stronger treatments.
What’s the difference between the Soothing Toner and the Regenerating Serum?
The Soothing Toner is a light, hydrating formula that balances your skin after cleansing. It calms redness, reduces irritation, and strengthens the skin barrier — preparing your skin to better absorb active ingredients.
The Regenerating Serum is a concentrated treatment with Tepezcohuite and Nōchtli to support cell renewal and visibly refine skin texture.
What makes the Repairing Bar different from other cleansers?
The Repairing Bar isn’t a typical cleanser — it’s a barrier-strengthening treatment in solid form. Formulated with dried avocado and cacao butter, it cleanses gently while nourishing and protecting the skin’s lipid layer.
Unlike conventional cleansers that can strip moisture, the Repairing Bar helps reduce transepidermal water loss, leaving your skin feeling soft, hydrated, and balanced — even after cleansing.
Is it dermatologist tested?
Yes. The Regenerating Serum is clinically tested by Dermatest®, rated “excellent” for skin compatibility across all skin types, including sensitive skin.
All Viva Maia products are also internally tested for performance and safety.
In our latest consumer study, users rated the routine 4.8 out of 5 stars, reporting visible improvements in hydration, smoothness, and skin comfort after just a few uses.
Is it vegan or cruelty-free?
All Viva Maia formulas are 100% vegan, cruelty-free, and PETA-approved. Our active extracts are derived from Mexican botanicals, sustainably sourced where they naturally grow.